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News, 07/06/2017

Finland’s unique approach to design appeals to online shoppers

Finland's world class design education and buzzing fashion community is constantly creating fresh new design that appeal to individualists but also have the potential to become widely loved classics. Finpro’s Lifestyle Finland program and the Finnish Embassy present a unique selection of Finnish fashion & lifestyle brands to UK’s top e-commerce influencers on June 7th 2017 at Finnish Ambassador’s residence in London.

Photo: Katri Naukkarinen
Exportfinland Finnish Design
Bold and playful Finnish brands are authentic and stand out even from the very fashionable Scandinavian family.

Unique design from Finland serves the mindset of individualists who want to stand out from the crowd. Finnish designers usually approach the shape and style of products with simple, clean and pure lines but often also with a hint of humor. Design inspired by pure Finnish nature and the accessibility to locally produced, recycled and sustainable materials are also key ingredients for Finnish design.

Finnish fashion is catching eyes of industry professionals, media, and celebrities. During 2017, Finnish fashion brands have been spotted in high-profile international fashion magazines, such as the Italian Vogue, the Chinese Elle and the Korean Harper’s Bazaar. Furthermore, superstars like Lady Gaga and Rihanna have been seen wearing Finnish fashion.

Discover Finnish design with Lifestyle Finland

The Finnish trade promotion organization Finpro’s Lifestyle Finland program and Finland’s Embassy are showcasing unique lifestyle brands from Finland to UK’s top e-commerce decision makers on June 7th at Finnish Ambassador’s residence in London. The networking event gives a fascinating overview of today’s Finnish design and the opportunity to connect with the young, rising talents behind Finnish brands.

Read more Finland’s unique approach to design appeals to online shoppers who want to stand out

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Updated 07/06/2017

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